Reviewed by: Andrew Rivkin, June 15, 2012.
While Andrew Rivkin is not a huge fan of the pop-sensation’s music, as a fellow Canadian he feels that it is worth while to support Justin Bieber’s music and provide a review of his latest album. The 18-year old pop star has come a long way from his roots in the small town of Stratford, Ontario. Andrew Rivkin notes that Bieber showcases a newfound maturity on “Believe” that was not seen on his previous album ”My World 2.0“. Overall, “Believe” sinks into the listener’s brain by riding the dance music phenomenon and offering some whizz-bang production alongside Bieber’s sticky-sweet singing voice. Andrew Rivkin notes that the lyrics are unfussy and at times too complacent in their rhymes, but the music powers the weaker moments through unnoticed. This is a pop record, and even if the flashes of poetic brilliance aren’t there, the hooks very much are.
Andrew Rivkin breaks down some of the more notable songs on “Believe”:
All Around the World (featuring Ludacris) – Bieber takes his fans around the world on the opening track that also features a killer verse from American hip hop/rap artist Ludacris. Andrew Rivkin notes that the two previously collaborated on Bieber’s most successful song “Baby” off of his debut album.
Boyfriend – One swaggy single to rule them all: Justin softly offers fondue recommendations and Buzz Lightyear metaphors on top of Mike Posner’s loopy production. What shouldn’t be one of the year’s strongest singles most certainly is.
As Long As You Love Me (featuring Big Sean) – A massive yet somehow intimate dance track, with the drums almost reaching hair metal levels in their vibrations. Although Big Sean’s verse probably isn’t necessary, Andrew Rivkin notes that it continues Bieber’s theme of mixing hip hop/rap and pop together.
Right Here (featuring Drake) – Two Canadian superstars on one song; Andrew Rivkin could not be happier. Featuring production by Hit-Boy (Ni**as In Paris), this collaboration has success written all over it!
Andrew Rivkin encourages all Bieber fans to support the artist and purchase his album iTunes when it is released next Tuesday.